Alpha Packaging employs a targeted approach to the markets we serve, applying a variety of resources to develop appropriate packaging for your competitive environment. Our segmentation strategy is a driving force in our new product development process for end-users that need a custom mold; it also helps Alpha identify product line gaps that we can fill with new stock lines and sizes.
To help you get the optimum results from this approach, we have structured our sales team to reflect the five key markets we serve: nutritional supplements; personal care; pharmaceuticals; consumer chemicals; and food & beverage. Each team is led by an experienced segment team leader, and every Alpha sales rep participates in one or more segment teams based on their customer base and expertise.
This targeted approach is beneficial to all the customers we serve. For direct end-users, it creates a clear path to creative solutions that utilize existing platforms and new technologies appropriate for those end markets. For our distributor partners, it creates new opportunities to work together to pursue new custom projects in key markets. Browse the following pages to see what Alpha can do for your market segment.